CHEEKTOWAGA — Villa Maria College is responding to the ever-increasing role emerging technology has taken in traditional communication by announcing it will offer a bachelor of science degree program in Digital Media and Communication beginning with the fall 2016 semester. Students can begin registering for the program immediately.

With all of the technology and tools available today, there is huge value in excelling in many different areas and on a variety of platforms.

Students who enroll in Villa's four-year Digital Media and Communication program will use a variety of computer-based programs, interfaces and technologies to create multimedia content for the Internet, mobile devices, broadcasting and other platforms.

They will also take traditional communications and journalism theory courses, but will learn how to apply them effectively and appropriately to emerging media and communications technologies.

"Technology has changed the way we communicate, and has affected how we receive our news," said Brian Emerson, vice president for Enrollment Management and Student Services at Villa. "Villa's multi-faceted Digital Media and Communication program will teach audio and video production, journalism, public relations, digital photography, multimedia editing, programming, web development and more. Students will fine-tune these skills through internships, creating graduates who are well equipped to begin a career in this highly-competitive, ever-evolving industry."

Villa Maria College is a private, co-educational Catholic college founded in 1960 by the Felician Sisters of the Immaculate Heart of Mary Province.

For more information visit www.villa.edu or contact admissions at 716-961-1870.