Mass Mob has targeted St. Margaret Church in North Buffalo for Sunday Mass on Aug. 7.

The Buffalo Mass Mob is heading to St. Margaret's Church on Sunday, August 7, 2016 for 9:30 a.m. Mass. This is the 17th Mass Mob the group has staged since it was founded in 2013 to help struggling inner city churches fill their pews.

The concept is simple. Buffalo Mass Mob picks a church and asks the public to come en masse to worship on a selected Sunday. The events are almost entirely organized through social media. The previous sixteen Mass Mobs have drawn hundreds of people and raised thousands of dollars for churches with typically small attendance.

"These houses of worship helped shape and define the city as we know it," said Christopher Byrd, one of the co-founders of Buffalo Mass Mob. "It's Buffalo Mass Mob's hope to help create more awareness and appreciation for sacred sites in Western New York through the simple act of experiencing them in their intended purpose and encourage people to attend Mass more at Buffalo's historic churches."

St. Margaret's Church, located at 1395 Hertel Avenue in Buffalo, was established in 1916 by Bishop Dennis Dougherty as the population of North Buffalo exploded in the early twentieth century.

The Buffalo Mass Mob movement, started in the Queen City, has been covered by local, national and international press and has inspired groups in over twenty other cities to start their own.

For more information on Buffalo Mass Mob, visit http://BuffaloMassMob.org or on Facebook at https://www.facebook.com/BuffaloMassMob. For more information on St. Margaret's Church, visit http://stmargaret-parish.com.